Measuring plan

Measure commercial impact and search quality.

A successful campaign sells more without damaging important query groups or customer relevance.

Impressions

How often has the rule or banner been relevantly activated?

CTR

Does additional visibility lead to more product interaction?

Conversion

Use reliable attribution within the same store.

Margin

Measure commercial value where data is reliable.

Stock

Check rotation and sold-out promotions.

Guardrails

Protect zero-result searches, exact matches and important relevance queries.