Attributed conversion rate
Share of relevant search interactions that lead to an assigned order within the chosen definition.
KPI Framework
Never rate search conversion with one digit.
A healthy KPI set distinguishes between use, relevance, buying behaviour and reliability of the attribution.
Search CTR
Share of searches with a product click. Strong CTR without conversion can indicate the wrong attractiveness.
No-result rate
Show how much demand does not get a usable result.
Unattributed share
Track which part of the orders received cannot be responsibly linked to search.
Order value
Compare the value of attributed orders with other purchase routes, without automatically adopting causality.
Time to purchase
Helps assess whether the attribution window fits the actual buying cycle.
Query segments
Split brand, SKU, category, problem and long-tail queries.
Store and device
Compare stores and devices separately to make local or mobile problems visible.