Search volume and trends
Discover which terms grow, show seasonal patterns and where demand arises that is not yet well served.
Search Analytics
See not just what visitors are looking for, but what you can improve with it.
Search Analytics makes search volume, zero-result searches, clicks, conversion and search trends visible so that e-commerce teams can optimize targeted.
No-result analysis
See which searches do not deliver usable results and translate those signals to assortment, synonyms or content improvements.
From click to conversion
Compare search terms not only on volume, but also on click-through and commercial value.
For merchandising
Or boosts, campaigns and promotions actually lead to more interaction or revenue.
For assortment
Use search data as the customer’s direct voice when purchasing, categorization and product content.
For management
Reduce search performance to clear KPIs and priorities.
FAQ
Frequently asked questions
Which KPIs are important for search analytics?
Among other things, search volume, no-result percentage, CTR, conversion, after-search revenue and the use of filters or promotions.
Can search data show assortment shortages?
Yes. Many searched terms without appropriate supply may indicate missed demand or missing product content.
Is Search Analytics only for large teams?
No. Small teams benefit from clear priorities because they cannot optimize everything at the same time.