Browser techniques should fit what the website really uses.

This page distinguishes functional website operation from analytics and marketing techniques. The final cookie inventory must always match the scripts and services that are actually active on production.

Functional technique

Browser storage or similar technique can be used when necessary for a chosen interface function or to remember an explicit user choice. Such technology should be limited to the concrete functional goal.

Analytics

If website analytics is activated, supplier, target, data categories and any consent must connect to the actual production configuration. Non-essential analytics should not be treated as functional.

Marketing

Marketing or advertising techniques should only be described if they are actually used. In the event of subsequent activation, this page and the applicable layer of consent must be updated first.

Control or question

If you want to know which website or browser technique is used in a specific situation, please contact the URL, the time and the respective function.