Ranking rules
Make commercial logic predictable and manageable.
Each rule is given a goal, target audience, scope, priority and time when it is reassessed.
Scope
Limit rules to relevant queries, categories, or product groups.
Priority
Determine which rule wins when multiple conditions apply at the same time.
Running time
Use start and end moments for temporary actions.
Conflicts
Test rules along with existing ranking, stock and personalization.
Evaluation
Check results with a fixed query set and commercial KPIs.