Search
Determine which search query preceded product interaction.
Conversion Attribution
See which search interactions ultimately contribute to conversion.
Attribution connects search behavior, product clicks, and orders so that search KPIs do not stop at CTR but go to commercial impact.
Product click
Link click behavior to relevant products and positions.
Order
Connect conversions to previous search interactions within a suitable attribution window.
Attribution model
Make it clear which model is used, for example last click within search.
Reliability
Use consistent visitor and session signals and avoid double registration.
Optimization
Compare search terms on CTR and conversion to better choose priorities.