Sizes & variants
Use size, color and variant data to connect filters to what is actually available.
Product data →Fashion
Make searching for fashion just as natural as your customer’s words.
Fashion search questions combine brand, size, color, style, fit, occasion and season. Search should be able to use those characteristics together without showing irrelevant variants.
Fashion search
Make variants, style and availability part of the same experience.
Style & Occasion
Questions like “dress for wedding” or “casual blazer men” ask for context alongside exact product names.
AI Search →Filters
Allow size, color, brand, fit, price and material to remain usable depending on the result set.
Filters →Season & campaigns
Use merchandising for new collections, sale and campaigns without displacing basic relevance.
Merchandising →From inspiration to purchase
Combine discovery with measurable search quality.
Broad inspiration questions
Support orientation search terms on style, moment and use without securing the visitor directly in one category.
Brand intent
Recognize strong brand searches and combine them with relevant category and variant context.
Zero-result searches
Use missed search queries to identify missing synonyms, product data or assortment holes.
Zero-result searches →Analytics
Measure demand, clicks and trends by category or campaign with consistent definitions.
Analytics →Test search with your own collection, sizes and customer language.
Use real queries and product data to see where the biggest gains are in findability.