Application-oriented search
Questions such as “shadow cloth balcony” or “small lounge set low maintenance” combine multiple needs.
AI Search →Garden
Help visitors get faster from garden idea to suitable product.
Garden assortments are wide and often seasonal. Search questions combine application, material, size, color, brand and use situation.
Garden Discovery
Use application and season alongside product names.
Filters
Dimensions, material, color, maintenance, use and stock can practically reduce the selection.
Filters →Seasonal behaviour
Allow campaigns and product priorities to move along without displacing relevant basic results.
Merchandising →Product data
Consistent properties and stock statuses determine how useful filtering and ranking can be.
Product data →From demand to improvement
Use search behavior to better tailor season, assortment and content.
Zero-result searches
Discover missing products, alternative terms and temporary seasonal demand.
Zero-result searches →Trends
Compare question over periods with the same definitions and take into account campaigns and availability.
Trends →Mobile
Keep filters and result navigation usable on smaller screens.
Mobile search →Analytics
Use query and click data to improve assortment and findability in a targeted manner.
Analytics →Test with real seasonal terms and product features.
This way you can see what role filters, product data and AI Search each should play.