Glossary

Boost & Bury

Boost increases the position of selected products; bury lowers that position. Both are forms of commercial control on top of the normal ranking.

Boost

Give relevant products extra weight for campaigns, stock or strategic product groups, for example.

Bury

Reduce products that are temporarily less desirable, for example due to availability or campaign context.

Guardrail

Commercial steering should not overrule strong exact matches and clear customer intent.

Running time

Temporary rules must have an owner and end moment and be evaluated afterwards.