Strong in exact terms
Brands, product names, SKUs and technical codes benefit from strong textual matching.
Glossary
Lexical Search
Lexical Search compares keywords and indexed text at word and token level. It often forms the precision base of e-commerce search.
Ranking counts
Not only do words match, but also in which field and how strong that match is determines the final position.
Limitation
When customer language differs greatly from product language, pure lexical search may miss relevant products.
That's why hybrid
Hybrid Search combines lexical precision with semantic signals for descriptive search queries.