Exact product
A visitor can search for a specific make, model or SKU and then expect precision.
Search Intent is the underlying purpose of a search query: what is the visitor actually trying to find, compare or reach?
A visitor can search for a specific make, model or SKU and then expect precision.
Other queries are about a product type, application, size or technical property.
Descriptive questions can have inspiration, comparison or problem solving as intention.
Intention helps determine which matching, ranking, filters and discovery elements are most useful in the current context.