Glossary

Search Intent

Search Intent is the underlying purpose of a search query: what is the visitor actually trying to find, compare or reach?

Exact product

A visitor can search for a specific make, model or SKU and then expect precision.

Category or feature

Other queries are about a product type, application, size or technical property.

Orientation

Descriptive questions can have inspiration, comparison or problem solving as intention.

Why relevant?

Intention helps determine which matching, ranking, filters and discovery elements are most useful in the current context.