Analytics
Compare markets without merging their data.
International dashboards should maintain store and market context so that differences remain visible and conversions are correctly attributed.
Store ID as a base
All events, clicks and orders remain linked to the same store context.
Compare definitions
Use the same KPI formulas so that markets are really similar.
Local top terms
Analyze terms by market rather than just a global top 100.
Zero-result searches
A problem term in one country does not have to be a problem elsewhere.
Conversion
Keep attribution within the same store and local time context.
Trend comparison
Compare seasons and campaigns with appropriate reference periods.