Measuring plan

Compare markets on the same definitions, not the same expectations.

A good international dashboard makes local differences visible without merging store data.

Search usage

Share of visitors who use search per market and device.

Local problem queries and causes.

Product click ratio per query group and market.

Attributed and unattributed orders by store.

New local terms and synonyms that demand attention.

Check that market range, price and stock are current.

Measure temporary merchandising separately of organic relevance.

Follow outstanding changes, owners and review moments.