Local commerce

Connect campaigns to the market in which they run.

Holidays, sales periods, stock and pricing strategies differ. Merchandising must support that without breaking central relevance principles.

Calendar

Use local campaign and holidays.

Only boost products that are available locally.

Keep market-based price and promotion in the same context.

Protect critical exact matches from aggressive campaigns.

Allow temporary rules to end automatically.

Measure campaign effect by market and query group.