Titles
Are product type, brand and distinctive features clear and consistent?
Titles →Checklist
Is your product data ready for good search?
Check the fields that search needs to find, compare, filter and arrange products reliably.
Brands
Are brand values standardized and free of unnecessary writing variants?
Attributes →Categories
Does the taxonomy connect to assortment and customer language?
Taxonomy →Attributes
Are search and filter attributes structured rather than just in free text?
Attributes →Identifiers
Are SKU, article number, EAN and relevant manufacturer codes reliably available?
Identifiers →Variants
Are size, color and execution logically modeled without unnecessary duplication?
Variants →Stock
Is availability current enough to influence ranking and presentation responsibly?
Stock →Data quality
Measure missing values, inconsistencies, and fields that are not usable in search.
Data audit →