Search usage
How many visitors use search and on which devices?
Measuring plan
Make the search experience easier, not just if there are more events.
Combine behavior, quality and conversion to understand where UX friction arises.
Autocomplete
Which suggestion types are selected or ignored?
CTR
How often does a results page lead to a product click?
Reformulations
How often does a query need to be modified before a click follows?
Filters
Which facets are used and which lead to dead endings?
Zero-result searches
Which recovery routes really work?
Conversion
Only pair when attribution is reliable enough.
Time to product
Measure how many steps are needed to achieve a usable product where possible.