Analyze search volume
See which search terms are important enough to actively optimize.
Continuous Improvement
Search Optimization makes searching better every period.
A search function is never “ready.” Assortment, customer language, campaigns and behaviour are constantly changing. Search Optimization makes analytics a fixed improvement cycle.
Solve zero-result searches
Prioritize empty searches by frequency and commercial significance.
Improve synonyms
Get to know the words of customers and connect them to product and industry terminology.
Optimize ranking
Check whether popular search questions show products that are logical and commercially useful.
Improve product data
Search is often the first to show which attributes, categories or descriptions are missing.
With result
Compare CTR, conversion, no-result rate and other metrics before and after changes.
Working method
Measure → understand → adjust → remeasure.
A repeatable optimization cycle prevents search settings from being adjusted only when someone happens to report a problem.