E-Commerce owner
Sets goals, priorities, and acceptance criteria for the search experience.
KPI Framework →Project organization
Who should be involved in an e-commerce search project?
Search touches product data, storefront, tracking, commercial control and operations. Clear roles prevent decisions between teams from remaining.
Development
Manages store front integration, data flows, error handling and technical boundaries.
Developers →Product data / PIM
Provides usable titles, categories, attributes, variants and identifiers.
Product data →Merchandising
Manages campaigns and commercial rules within agreed relevance limits.
Merchandising →Analytics
Defines measuring points, KPIs and evaluation methods for search quality and impact.
Analytics →Privacy & security
Assesses data flows, access and organizational requirements without assumptions about certification.
Trust →Operations
Captures monitoring, incident response, releases and rollback responsibilities.
Operations →Local teams
In multi-store or international search, local teams manage market and language context where needed.
International →RACI Light
One owner must be recognizable per subject.
Multiple teams are allowed to contribute, but decisions about data quality, tracking, ranking and live going should not be left without an owner.
DomainPrimary ownerInvolved
GoalsE-CommerceManagement / analytics
DataProduct dataDevelopment
IntegrationDevelopmentE-Commerce / operations
Go-liveProject ownerAll critical roles