Ownership
Designate one responsible person for search quality and identify which teams contribute to data, UX, technology and merchandising.
Stakeholders →Governance
Make search a managed process, no collection of loose fixes.
Search quality remains predictable only when ownership, KPI definitions, changes, stores, and evaluation moments are explicitly managed.
KPI Definitions
Capture how search volume, zero-result searches, CTR, product clicks and conversion are calculated.
KPI Framework →Modification process
Document relevant synonyms, ranking rules, and campaigns with reason, owner, and review date.
Experimental template →Prioritization
Combine range, severity, commercial impact, evidence and effort to rank improvements.
Prioritize →Stores & Markets
Decide which standards apply centrally and where local teams are allowed to adapt language, assortment or campaigns.
Multi-store →Operations
Make monitoring, releases, incidents and rollback part of the same governance.
Operations →Periodic review
Schedule fixed reviews of top queries, zero-result searches, experiments, data quality and operational deviations.
KPI Dashboard →Clean up
Remove expired campaigns, outdated rules, and configuration that no longer has a demonstrable reason.
Synonyms audit →Governance principle
Central where consistency helps, locally where context differs.
Use one basis for KPIs, technical boundaries, and change management, but do not force identical language or merchandising rules across different markets.
DomainCentralLocal
KPI DefinitionsYeahInterpretation by market
Technical standardsYeahStore context
TerminologyGuidelinesLocal language
CampaignsGuardrailsLocal Planning