Article Number & SKU
Give exact identifiers and known writing variants a predictable search route.
Article numbers →B2B Use case
Make large technical catalogs searchable faster.
Business buyers often search for item numbers, sizes, specifications, applications and compatibility. Search must support that direct intention without forcing users by a deep category structure.
Direct buying intention
Allow codes, specifications and compatibility to work together.
Technical attributes
Use dimensions, material, connection, standardization and other characteristics for matching and filtering.
Technical attributes →Compatibility
Link products to make, model, machine or application when the source data supports it.
Compatibility →Repeat purchases
Help regular customers find familiar products again quickly.
Repeat purchases →Improvement cycle
Also use search behavior to improve catalog quality.
Zero-result searches
Split missing products, code variants and data gaps from each other.
Zero-result searches →Product data
Make identifiers, units and technical fields consistent.
Product data →Analytics
See what terms, codes and properties business customers really use.
Analytics →Search Quality
Test key B2B-queries as a fixed regression set.
Search Quality →Test Findoviq with genuine B2B-queries and product codes.
Use your own catalogue and critical search routes as a review base.