Typo
Minor writing differences call for fault tolerance or controlled correction, not broad semantic fallback.
Zero-result searches →Academy · Lesson 4
Not every no-result has the same cause.
An empty results page may indicate different customer language, typos, missing data, a wrong indexing choice or a real gap in the assortment.
Classify first
Solve the cause, not just the blank page.
Customer language
When customers use words other than the catalog, targeted synonyms or semantic signals can help.
Synonyms →Missing data
Check title, category, attribute, variant, and identifier before adding query logic.
Data audit →Assortment hole
When a product is really missing, a clear recovery is better than forcing random results.
Zero-result searches UX →After the change
Measure whether the recovery also produces better behavior.
A lower no-result rate is only valuable when visitors see relevant results, click and convert where appropriate.
CauseFirst actionControl
SpellingCorrection/wrong toleranceRelevant click?
LanguageSynonym/semanticsBetter CTR?
DataRestore source dataMore correct matches?
AssortmentRecovery/alternativeClear next step?