Product data by market
Check title, category, brand, attributes, variants, and values per relevant language and store.
Multilingual product data →International Guide
An international search strategy in seven steps.
Translation is just one part. Good international search requires local product data, customer language, ranking, merchandising and measurement by market or store.
Local search terms
Use real search data and customer language instead of just literal translations.
Local terminologyExact versus semantic
Protect SKUs, brands and model codes, and use broader interpretation where natural language requires it.
Hybrid Search →Synonyms by market
Manage local alternatives, abbreviations and professional terms that lead to search data.
Synonyms by market →Local filters
Customize dimensions, category context and product characteristics to what is usable per market.
Filters →Local merchandising
Make campaigns, season, stock and commercial priorities differ across market within central guardrails.
Multi-store merchandising →Measuring by market
Compare zero-result searches, CTR, trends and conversion with the same definitions but maintain store context.
Analytics by market →Governance
Capture what is central and which local teams manage terminology, campaigns and assortment context.
Governance →Central basis, local context
Standardize definitions and processes, not all market choices.
International search remains manageable when technical and geometric standards are central, while local language and commercial context may differ within it.
PartCentralLocal
KPIsDefinitionsAnalysis by market
Product dataModelLanguage/Assortment
RankingGuardrailsMarket Signals
CampaignsProcessPlanning