Search use
Measure how many sessions search use and how that group moves through the funnel.
Search volume →Business case
Calculate the value of better e-commerce search with your own data.
A search project should not only be technically better. Use a baseline measurement, conservative scenarios, and a full cost base to assess commercial and operational value.
Zero-result searches
Prioritize missed demand by volume, purchase intent and cause rather than just by percentage.
Zero-result searches →CTR
Use product clicks if signal or results are relevant enough to provoke a next step.
CTR →Conversion
Link orders only where the attribution is sufficiently substantiated and verifiable.
Conversion →Management effort
Take hours of analysis, data, synonyms, merchandising, incidents and optimization.
TCO →Scenarios
Work with conservative bandwidths and separate assumptions visible from measured results.
Business case →ROI Without false precision
Use the business case to structure decisions, not to predict guaranteed revenue.
Set baseline, assumptions, costs, measurement period and pre-success criteria. This makes the outcome after implementation comparable to the original expectation.
LowQuestionSource
BaselineWhere are we now?Analytics
ScenarioWhat can improve?Assumptions
TCOWhat does it cost completely?Cost model
EvaluationWhat really happened?Same KPIs