Zero measurement
Capture search volume, zero-result searches, CTR, conversion and known management issues.
Analytics overview →Business case
From search problem to substantiated investment.
A good business case links concrete search problems to a measurable baseline, realistic improvement hypotheses and the full cost of implementation and management.
Loss points
Sprinkle out issues to relevance, product data, filters, zero-result searches, tracking and operational friction.
Search audit →Scenarios
Use conservative bandwidths for CTR, zero-result searches or conversion and label assumptions explicitly.
KPI Framework →Total costs
Include software, integration, engineering, management, support and future expansion.
TCO →Risk
Describe dependencies around data, migration, events, stores and internal capacity.
Migration Guide →Evaluation
After implementation, use the same definitions and compare over a representative period.
Roadmap template →Conservative math
A bandwidth is more credible than a guaranteed uplift rate.
Use the business case as a decision-making framework. The final value depends on own search behavior, catalog, implementation quality and the extent to which improvements demonstrably work.
StepEvidenceOutcome
BaselineOwn dataCurrent situation
ScenarioAssumptionsBandwidth
CostsTCOFull investment
ReviewSame KPIsReal impact