Zero measurement
Capture search volume, zero-result searches, CTR, conversion, performance and known issues.
Analytics overview →Migration
Switch to a new search solution in a controlled manner.
A migration is more than a new search field. Product data, query quality, tracking, filters, storefront behavior and fallback must be prepared and compared together.
Product data
Check titles, categories, brands, variants, identifiers, attributes and availability.
Product data checklist →Integration
Determine how catalog, storefront, events and any conversion source are connected.
Integrations →Parallel testing
Compare existing and new search on the same query set and the same rating criteria.
Query test set →Tracking
Verify query, click, and conversion events before converting traffic.
Tracking checklist →Fallback & Rollback
Predetermine in advance what the storefront does in case of problems and how the previous situation can be repaired.
Rollback →Go-live
Monitor top queries, zero-result searches, filters, latency, events and conversion from first traffic.
Monitoring →Aftercare
Analyze deviations and work with concrete hypotheses for the first optimization rounds.
Roadmap template →A migration is only successful if the new situation is demonstrably manageable.
Compare quality, measurability and operational behaviour in addition to the functional differences.