Store context
Confirm that order, query and product click belong to the same store or market context.
Store isolation →Audit template
Check why a conversion is or is not associated with search.
Attribution status is only usable when store, session, product click, order, time window and concrete reason remain verifiable.
Order
Check order number, time, amount, currency, product information and source.
Conversion events →Search context
Capture search term, search type, session, and relevant query context.
Analytics →Product click
Check product, click moment, result position and click source.
Attribution →Identifier
Write down which reliable visitor or session identifier connects events.
Attribution →Attribution window
Confirm that the linked product click falls within the chosen time window.
Attribution Window →Status
Make attributed, unattributed and excluded cases visible separately.
Conversion-KPIs →Reason
Lay down the concrete reason so that recent conversions remain diagnostic and explainable.
Attribution logic →Audit question
Can someone reconstruct afterwards why this order was given this status?
If that question cannot be answered with the available event data, the attribution is too difficult to check for diagnosis or optimization.
StepEvidenceControl
ContextStore/sessionSame environment
ClickProduct/timeInside window
OrderID/TimeSource valid
StatusReasonExplainable